THE INTEGRA CONCEPT
The Thesis: Find a problem or innovate something?
We wanted to innovate key equipment used in the sailing world, particularly the sailing harness and its partner, the buoyancy vest. I liked the idea of integrating products, and so did the company. With Blood Red owner David Harris exposed to sailing for years, and competing in small races in Europe, Hong Kong, and the Philippines, we already had the back ground and starting point to make this concept work. Supported by the company, I decided to make this my thesis study. READ MORE
Every Blood Red product you have on you, be it rash guards, board shorts or dry bag, has been repeatedly subjected to stressful conditions in field tests and even in international sailing competitions.The valuable feedback we get from these field tests had always kept our products grounded and on-track to ensuring every Blood Red product delivered is truly functional, durable and protective.It’s what we call “Thicker Than Water”.Always clad in UPF50+ Blood Red rash guards and 100% cotton t-shirts, there were always people asking where they could buy Blood Red gear. But the real purpose was to test every product in a high performance setting, to prove that every Blood Red garment and equipment is crafted to meet if not exceed the highest quality standards.